A F F I R M | 2 0 2 4 Merchant diversity ACTIVATION Affirm is committed to supporting and increasing representation across small and diverse-owned merchants. We have seen a 61% YOY (12 month) increase in merchant partners that are certified women-, veteran-, or minority-owned businesses. Affirm promotes small and diverse merchants through quarterly multicultural campaigns, including but not limited to Black History Month, Womens Month, AAPI Heritage Month, and Latinx Heritage Month. Merchant Diversity Survey Affirms ongoing Merchant Diversity Survey collects data on new and existing Affirm merchants owned by diverse communities, enhancing Affirms commitment to DEI within our merchant network.