FQ1’25 Operating Highlights Gross Merchandise Volume (GMV) grew 35% year over year The mix of card GMV continued to gradually shift towards to $7.6 billion as we signiûcantly outpaced overall e-commerce merchant-funded products such as monthly 0% APR as we growth. GMV from our top ûve merchants and platform harmonize merchant offers across surfaces. Despite partners collectively grew 41% year over year, with continued the slight change in product mix, card unit economics gains in share of cart. remained consistent with prior periods and similar to that of Afûrm overall. GMV growth was diversiûed across categories and products, with each category growing double digits year over year Active consumers, excluding the discontinued Returnly except for sporting goods and outdoors, which slightly business, increased 21% year over year to 19.5 million as of declined. The general merchandise category grew 47% September 30, 2024. year over year and was both the largest category and most Active merchant count increased 21% year over year to substantial contributor to our overall growth rate. The travel 323,000 as of September 30, 2024, marking our fourth and ticketing, electronics, and equipment and auto categories consecutive quarter of acceleration in year-over-year growth all grew at least 25% year over year. of active merchant count as merchant acceptance of Afûrm Direct-to-Consumer GMV (D2C GMV) grew 44% year over continues to increase. year to $2.1 billion. Within D2C, Afûrm Card generated $607 million in GMV, up 20% from $507 million during FQ4’24 and 171% from $224 million during FQ1’24. Active cardholder count grew approximately 19% quarter over quarter in FQ1’25, and we exceeded 1.4 million active cardholders at quarter end. Ongoing product improvements enabled us to expand card eligibility to more of our consumer base and contributed to growth in both active cardholders and GMV. Affirm FQ1’25 Shareholder Letter 6